Now more than ever, it is critical for companies to hone in on how they create value for their customers. Doing so will help them…
Year: 2020
Life on the Small Screen
These days we’re all on the small screen . One of the forces shaping our post covid future is the near elimination of the in-person…
Five Forces Shaping the Next Normal
It is generally accepted that our future, post-covid, will be different than our past. To respond strategically to the current environment, companies first need to…
MA33 on the Radio
I had a great conversation with Elizabeth Gearhart, Richard Gearhart, and Kenya Gipson on the Passage to Profit Show that was aired on IHeart Radio…
No, You Really Can't Manage the Yankees
Just because you’ve watched baseball your whole life doesn’t mean you can manage the Yankees. And just because you’ve looked at advertising your whole life…
What's Your Vision Now?
Last week I cracked open a fortune cookie. The advice I found inside was especially timely – “Vision is not seeing things as they are,…
With a plan, there is hope
We’re all familiar with the saying “hope is not a plan.” But the corollary is also true – without a plan, there is no hope.…
